Founded is a purpose-built strategy execution and ecosystem management platform for early-stage startup founders (Seed to Series B). It replaces the fragmented patchwork of Notion, Asana, Google Sheets, and other tools that founders currently rely on — combining strategy, team management, and execution tracking into one unified product.

Core Modules

Mission Control — Personalised founder dashboard with goals, objectives, meetings, actions, and progress tracking.

The Map — Strategic planning hub with startup one-pager, vision/values definition, progress tracking, investor report generation, and a continuous improvement kanban board.

The Crew — Team org chart, company timeline, and role management.

Huddles — Meeting scheduling with agenda templates and action item tracking.

The Lab — AI copilot with strategy wizard, insights engine, and chat assistant powered by GPT-4o and Claude.

Gamification — Founder Score, achievement badges, celebration moments, and benchmarking against other founders at similar stages.

Unique Capabilities

• Fundraising Tracker for investor pipeline and progress
• Risk Alerts with AI-powered detection from operational data
• Investor Reports auto-generated for board updates
• Founder Benchmarking to compare metrics against similar-stage startups

Architecture

Next.js 15 with React 19 on the frontend, Supabase (PostgreSQL + Auth + RLS + Storage + Realtime) on the backend, Stripe Billing for payments, and Framer Motion + Lottie for animations. Currently in active development — Phase 1 (Foundation).